Privacy Policy

At emma, we handle your personal data with utmost care. Therefore, we've compiled this list to inform you about the personal and user-related information we collect when you shop with emma, as well as how we use and store this data.

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20 - 22 Wenlock Road 
N1 7GU London

Personal data includes information such as name, address, email address, and phone number – the details you provide when shopping with us. When you sign up as a customer and make a purchase, you're asked to consent to the use of your personal information. Therefore, you can only become a customer once you've agreed to this. Once you've become a customer, you're added to our customer database. Your information is only accessible to emma employees. We store your personal information so we can send you your items and contact you via email and phone. According to accounting laws, this information must be archived for 5 years to comply with certain business regulations. Before you can receive your items, some of this confidential information will be available to a third party, including banks, logistics, and transportation, who use this data for delivery, packaging, and payment purposes. This third party may only use your data to perform their respective tasks related to purchasing and delivering your items. Further use of your data is not permitted.

You can request to be deleted as a customer at any time, and thus be removed from our customer database. Additionally, in accordance with GDPR, you have the right to know what data emma has on you.

When you sign up as a customer, you get your own profile where you can update your personal information. For this profile, you have a personal login where your username is your email and the password is self-selected. This password is private, so emma employees cannot see your personal password.

Once you've placed your order, you'll receive an order confirmation via email. This confirmation serves as your purchase receipt and includes your payment overview, order number, name, and address. Additionally, it will include instructions on emma's terms of trade, order cancellation, right of withdrawal, and warranty.

Once your order is shipped, you'll receive a shipping confirmation containing a track and trace number, allowing you to track your package.

We regularly send service emails to our customers. Therefore, you may receive three different types of service emails from emma:
After making a purchase at emmaliving, we request feedback on your shopping experience. Here, you have the opportunity to recommend emma on Trustpilot, where we credit you with participation in the competition for an emma gift card.
If you've added an item to your cart on your emmaliving profile but haven't completed the purchase, we'll remind you that the item is still in your cart by sending an email with abandoned cart contents.
If you notice that an item on emma is out of stock, you can enter your email address in the field to the right of the product to receive a notification when the item is back in stock.

When you sign up as a member on emma, you are automatically subscribed to our newsletter. You can unsubscribe by clicking the link at the bottom of the newsletter itself. We send these newsletters daily to the email address you provided on your emma profile. These newsletters contain great offers with loyalty prices.

Your personal information will never be disclosed or sold to a third party that may have an interest in this data. The only data emma shares with a third party is related to payment and delivery of your items, and therefore, this third party may only use your information for this purpose.

If there's an issue with your order, customer service will be able to assist you based on the information you provided when you placed your order. The personal information customer service uses to assist you is therefore information you've given emma permission to have. You can see this information in your private emma profile.

Usage data is the various data collected when you visit our website. We do this only to optimize emma. When you visit emma, it records how you interact with the website. This means we can see how you landed on our website, which items you viewed, and which items you purchased. All this information helps us understand our customers' behavior, enabling us to optimize emma to meet customers' needs.

Cookies are data collected on your computer or mobile device when you visit a website. Therefore, your IP address is recorded. Your computer has an IP address that identifies it. This IP address can be traced if there's suspicion of illegal activity. When you visit a website for the first time, you must give permission for the website to collect cookies. When emma collects this data, it basically means we can see which products you're looking at and how you interact with the website. However, you have the option to delete these cookies from your computer or mobile device.

At emma, we've entered into agreements with third-party services to place our cookies and record usage data. These collected data include how you accessed and which online ads you clicked on. With this data, it's possible to create targeted online advertising tailored to you. However, this is done completely anonymously, so your personal information is not disclosed.

We have partnerships with the following third-party services:

An analytics tool that enables various web analyses.
An advertising system that allows us to advertise specifically to our customers.
Helps us create personalized online advertising for customers who have already visited emma.
We use this tool to create targeted advertising for specific target groups.
We use Trustpilot to display the customer recommendations that our members write on Trustpilot's website. The only information we share with Trustpilot is the order number of your purchase. To write a review of emmaliving on Trustpilot, you must have made a purchase on emma.
An advertising system that allows us to advertise specifically to our customers.
We use Awin to create personalized emma advertising for visitors to the website.
For delivery, we collaborate with DHL, Royal Mail, Bring, and GLS, who help us deliver your items. To do this, our partners use your name, address, and email so you can track your package.

To communicate with our members, we use two different third-party providers:

To respond to our customer inquiries, both phone calls and written inquiries, we use the Zendesk customer service platform. In this system, we store our correspondence, as well as your name and email, so we can find you in the system again if the same problem were to arise again.
When we send newsletters to you, it's through the MailChimp platform. MailChimp is an email marketing platform that makes it easy for companies to send newsletters to their customers. You automatically receive these emails when you sign up as a member,