Police

Based on an urban, metropolitan inspiration, with a living reality, it is the Police fragrance series. Starring the icons To Be The King, Police To Be, To Be The Queen, To Be Woman and many more, shop our full collection of legendary perfumes and aftershaves from Police today here at emma.co.uk at sale prices.

Police is an Italian fashion house founded in 1983. Initially, the brand sold sunglasses for women and men before other product lines were launched. Today, the police sell all kinds of glasses, jewelry and watches, accessories such as belts and, of course, perfumes. The first self-titled fragrance of the house was launched in 1997. This fragrance, composed around fresh top notes, floral middle notes and woody and musky base notes, is often referred to as Police Original.

The fragrance proved to be a financial success and the company introduced a new perfume pair called Police Naked Pour Femme and Police Naked Pour Homme in 2003. While new product lines were added to the brand portfolio, several new fragrances were composed and presented along with accessory collections in the following years. 2006 was the year Police B-Cool was launched. This fragrance is composed of aromatic, spicy, herbal and woody notes that create an effect of warmth and cooling at the same time. Police Caribbean, a floral-fruity fragrance for women with fresh, happy, passionate and sweet notes, hit the shelves in 2007.

The creativity of the people behind the brand reached a new peak when four new fragrances were presented in 2008 : Police Wings Pour Homme, a men's fragrance, is a sweet, oriental composition built around herbal and spicy notes. Another fragrance pair named Pure Man and Pure Woman was launched in the same year. The third fragrance for men launched in 2008 was the woody-aromatic fragrance Police Freedom.

2009 saw the launch of the floral-fruity women's fragrance Police Pure Police London Femme and the oriental, woody and spicy fragrance Police Pure Police London Homme. Police Gold Wings, a follow-up to the successful Wings for men from 2008, was presented in 2010. In 2011, several perfumes were launched from the Italian specialist in sunglasses and accessories. Police Dark Women, an exotic oriental-floral perfume, Police Pure New York Woman and Police Pure New York Man, the much talked about To Be housed in a very unusual bottle shaped like a skull, and the special edition Police Titanium Wings were all launched during of 2011.

Several celebrities, including stars like Bruce Willis and Italian soccer hero Paolo Maldini, have sported police merchandise.